We know. It's bad. But don’t let the noise wear you down. Wear the cap.

Yes. He is unfit. But the issue is bigger. He is not even always wrong, but one big thing is very wrong. This is not politics, it is sanity. It is about making people great again. We need to make decency, honesty and integrity the norm. For everyone. By mocking stupidity and celebrating sanity. One cap at the time.

We are the statement headwear for those who knows, cares and act. Not shouting, not weaponizing, just wearing the scream. Confidently carrying oneself with class instead of being an a.. ahh you know what. Every cap is a resistance against stupidity. Carl Sagan once said that what bothers him the most was the glorification of stupidity. We agree. Each cap is a step towards the collective good created by individuals whose backbone is stronger than their vocal chords. Join in. Bring your friends. Give them 10% off and you will get it too.

Exposing the fake strength

The TACO cap

Different cap models with the acronym TACO. You know he hates this because it tells it as it is. Shining a light on not only on you know who but on all the wannabe-thoughness that you see in all the worlds "pretending to be what they are not"-leaders. You know who is not alone. He is just the one who really, really loves to stand in the front. So let's mock him, and all the others by mocking him.

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The hard truth

The TUFO Cap

Different cap models with the acronym for you know who is Unfit For Office. It is no way around this. He has sold out the promise that made the US the most impressive nation in the world for a long time. By this he has tarnished everything that is "the west", like science advancement, humanity and health care, freedom for individuals, meritocracy, justice by law and defend it. These used to be absolute values that are now relative or wiped out. Replaced by family members in office, vindictive narrow-mindedness, demands for personal praise and incoherent , irrelevant rambling exposing embarrassing lack of knowledge. This is the new US brand promise. To chicken out dosen't fit. Expose this. Wear the truth. Trump Unfit For Office.

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Exposing the challenged foundation

The #NO KINGS cap

Vintage cap model. Until recently kings where considered a relic from the past. 1776 the US was formed as the very freedom from the rulings of a royalty. Now a new kind of royalty wannabes's are on the move. In the US, in Russia and other places. New kind, but they want it as it was. Rules of law are overruled, family and friends are the competence yardstick and "nobody knows more than me" is the order in any matter. It is kindergarden-like but without the childish charm. Stop it. Go # NO KINGS.

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The values that should be the rule

The DHI and the Decency-Honesty-Integrity cap

Different cap models. Decency - Honesty - Integrity. Ohh please. We need to get back to value these values again. Yes, the cap is a bit of a lure. Forces you to think. What's the acronym? Reflect. Get the conclusion. This is what everyone have as their Nike-slogan. Lets make these three letters more known than any other three letters. Dump DIE, ICE, FBI, BLM and whatever. DHI is the key. A decent and honest society built by individuals with integrity have always been, and will always be, the foundation of great prosperity for the many. What is good for the hive is good for the bee. Decency, honesty and integrity!

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The leadership cap

The STUBB cap.

Vintage style cap, honoring Alexander Stubb, the Finnish president and the composure of the people of Finland. Stubb is what decency, honesty and integrity looks like in a person. Compare you know who with Stubb and try not to shake your head. Clarity and moral firmness is what we look for in leaders and people in times of crisis. "Waste no more time arguing about what a good man should be. Be one" as Marcus Aurelius once said. Wear the cap and be more like a finn, for a more cool, calm and composed world.

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The opposite of the MAGA-cap

The TACO & TUFO brand cap.

Vintage or Sports Tech style. A cap embracing all what this brand stands for. Brutal transparency with a dash of humor. Sanity in insane times. A quiet but visible objection to the darkness of lies, shouting, polarization, bullying and even celebration of stupidity. So breathe out and smile. Contribute to the change for a better world with a cap and a reassuring attitude. The hand? It's up to you if it is a symbol of of stopping or a hand in the air to get attention. Or whatever. Anyway this cap is the opposite of the bitter foundation and victimhood that you know what-hats stand for. The TACO'n'TUFO caps is for the heads that really will turn the the world great again. Political? No! Unless decency is politics?

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Cap Visuals - choose your cap color and stiching

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Stand out or blend in - choose your style

Cap colors and stiching

Some want it to stand out. Then choose great contrast between cap color and the stiching. Like a black cap and white stiching. Others want it to be understated. More of a whisper. Still a statement and a message, but not visible from a distance. Black on black, red on red, white on white or subtle differences. Cool, stylish and the very opposite vs the braggish style of MAGA-people.

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